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I help organizations craft stories
that make a difference

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About

MY STORY 

No matter what you do, your journey is filled with challenges, uncertainty, and endless possibilities for change. What truly sets one endeavor apart is the way people connect, engage, and act on it. That’s the power of storytelling—it’s not just words; it’s what makes things happen.

 

Simplicity is at the heart of my work. It’s not about taking away depth, but about finding a clear way to connect with your audience. It’s about taking something complex and leaving only the essence—precise, meaningful, and engaging. As Einstein put it, “Everything should be made as simple as possible, but not simpler.”

 

In every field—whether it’s innovation, research, or EU-level affairs—there comes a time when you need to bring people together, onboard, and engage them. Throughout my experience in education, filmmaking, business, the public sector, social innovation, and EU-scale project development, I’ve discovered that the missing link is often the connection between stakeholders, audiences, and the people behind the work. There are many players, but few bridges. Storytelling is that bridge—the connector.

 

I work with organizations to reveal the human side of complex solutions. I help you uncover your core purpose and integrate it into every level of your work, moving beyond buzzwords to discover who you truly aim to help and the people making it happen. That’s what we call impact—in today's terms, a concept embraced by both public and private organizations.

 

My process starts by asking the right questions to create a strategic framework that identifies the most effective formats and activities—whether that’s video content, articles, or storytelling workshops—to meet your long-term needs.

 

Simply put, powerful storytelling isn’t optional—it’s essential.

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my work 

I help organizations communicate their work in innovation, research, and social impact through strategic storytelling and engagement. I specialize in EU-scale initiatives, engagement strategies, and narrative development to help projects gain visibility, engage stakeholders,  and drive meaningful change.

Strategic Storytelling and Communication 

  • Develop positioning & communication strategies for research, innovation, and social impact initiatives.

  • Work with teams to translate complex ideas into compelling narratives for stakeholders, investors, and the public.

  • Guide dissemination & engagement strategies for EU-funded and international projects.

  • Produce high-quality content—including video materials, articles, social media content.

Keynote Speaker & Trainer 

  • Keynotes & workshops on storytelling for impact, research, and innovation.

  • Train teams on communication, engagement, and narrative development.

  • Facilitate high-impact sessions on strategic storytelling & stakeholder engagement.

Facilitation Work 

  • Lead engagement activities and build community around your initiative or project, fostering active participation and collaboration.

  • Build connections with social impact initiatives to amplify your work and impact. 

  • Online & in-person workshops on storytelling for innovation, research, and sustainability

EU-scale Project Management and Development 

  • Develop and write EU-funded projects in innovation and education.

  • Guide projects from idea  to dissemination.

  • Develop dissemination strategies and foster strategic partnerships across public, private, academic, and NGO sectors.

My work combines strategic vision with practical solutions that not only communicate effectively but also actively engage and connect people, regardless of the industry. I see my contribution as a way to bridge organizations, industries, individuals, and policies by transforming complex ideas into engaging narratives and activities. By fostering meaningful collaborations, together we can develop initiatives that tackle all those challenges and bring meaningful change.

Services
Services
Community
Working with Marta helped me gain clarity on my direction by integrating my PhD insights into my work, crafting a compelling narrative of change that resonates with organizations. Her guidance unlocked fresh perspectives and innovative approaches—an experience I'll carry with me as I continue to drive meaningful impact.
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Contact me
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CONNECTING FOR REAL CHANGE  
 

So many of you have strong visions, innovative ideas, and meaningful work underway—but sometimes, connecting those efforts and making them truly impactful can feel like an ongoing challenge. Even with the best intentions, it’s not uncommon for misaligned goals and actions to slow progress. The issue often isn’t a lack of expertise or vision—it’s knowing how to turn that vision into action in a way that brings meaningful change. 

That’s where a mission-oriented approach comes in. Too often, communication, impact and collaboration happen in silos, making it difficult to integrate ideas into strategies that influence innovation, business models, and large-scale projects. True progress happens when organizations come together to align their goals with actionable strategies and work in partnership towards shared objectives.

In my work, I aim to bring this mission-oriented approach to the forefront—helping organizations define their purpose, align their strategies with their goals, and build impactful partnerships that foster true engagement. By breaking down silos and embedding collaboration into each stage, we turn vision into action, ensuring your work is not just visible, but truly impactful. This approach strengthens relationships, builds trust, and creates the foundation for lasting impact.

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In the picture, you see the Song and Dance Festival of Latvia - a powerful testament to how an idea can bring people together throughout centuries. This tradition,  a phenomenon in many ways, unites thousands in celebration of Latvia’s cultural heritage, showcasing the strength of collective action and shared values.

The story behind the festival is a reminder that the power of coming together can be applied to any mission—whether it’s preserving culture, contributing to nature conservation, or creating new ways of doing things. When people connect around a shared purpose, the possibilities are endless.

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Author: Jānis Romanovskis 

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For leaders and organizations looking to enhance their strategic communication.

Sharing  insights, tools, and practical advice on how to communicate your work effectively, whether you're looking to learn more about communication or already leading initiatives and seeking ways to amplify your impact.

Stockholm, Sweden 

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