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Takeaways from telling a country’s story
People from different fields and organizations often ask me, “Storytelling sounds nice, but how can we apply it in a practical way?” The...
Marta Kaprāle
4 min read


The principle of simplicity
Simplicity sounds straightforward in theory, but in practice - especially in fields like innovation, the public sector, and research -...
Marta Kaprāle
3 min read


The world is evolving, so is communication
Communication is one of those words and fields that seems so broad, and at the same time can end up stuck in the world of generic...
Marta Kaprāle
3 min read


Meaningful engagement for stronger impact
Public organisations and private companies invest a lot of resources into projects aimed at innovation and sustainability. But despite...
Marta Kaprāle
4 min read


Strategic communication for innovation
In the rapidly evolving world of innovation, whether in research, technology development, or social innovation, thought-through...
Marta Kaprāle
3 min read

Ripple effect of redefining social impact
When you hear the term "social impact," what comes to your mind? For many, it brings to mind charity work, community programs, or...
Marta Kaprāle
3 min read
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